By Mark Collins, VP of Marketing, Cisco Canada
Here’s a fact you probably didn’t know. As the Official Technology Partner of the NHL®, Cisco technology plays a pivotal role in the delivery of NHL Network™ content. So with the Stanley Cup® Playoffs underway and hockey’s popularity at a fever pitch across Canada and the United States, I invited Lyndsey Read, an NHL Network Producer, to talk about how technology helps the NHL enhance the broadcast experience for fans.
Mark Collins: Lyndsey, welcome and thank you for discussing the role of technology in your broadcast. First things first, let’s talk about the fans and how Cisco technology is helping them get closer to the game. Outside of the actual delivery of the broadcast, how is technology – products or applications – impacting the end product that fans experience at home?
Lyndsey Read: When you think of television, you think of a visual experience. However, hiring camera crews, setting up interview shots and literally getting people in front of a camera can be a very expensive and complicated process. Cisco has simplified that process for our daily 2-hour show, Cisco NHL Live™, by providing the technology and integration of cost effective and mobile video solutions. What does this means for fans? Simply put everything.
Cisco TelePresence (TP) puts the equipment right into the homes of our weekly reporters so they don’t need to leave in order to join our program lives. This creates a truly dynamic experience for us and for fans because we can call upon any reporter at a moment’s notice to provide insight into breaking events. And Cisco also provides the technology to bring our fans closer than ever to the action, with Cisco NHL® Arena Cameras located in 29 of 30 arenas equipped with the technology to do live remote interviews. Continue reading