Cisco Canada to Connect Players, Journalists and Fans via Telepresence at the Rogers Cup

Starting this weekend, Cisco Canada will help spectators, journalists and players be in two places at once at the Rogers Cup. Utilizing Cisco TelePresence technology, Cisco will enable real-time video to help connect the men’s and women’s tennis tournaments, hosted simultaneously in Montreal and Toronto. For the first time, the two tournaments will be played during the same week and TelePresence will connect both venues through high-definition video links, allowing participants in both cities to interact with each other throughout the event.

Cisco TelePresence is an immersive meeting experience, boasting video and audio clarity, and creating a live, face-to-face communication experience for enhanced collaboration.  Globally,  Cisco Connected Sports solutions are helping teams, venues and events deliver more powerful, personalized fan experiences.  The Rogers Cup is the latest here in Canada and will be one of the largest technology integrations that Cisco Canada has deployed at a sporting event.

Cisco TelePresence units will be located in the players’ lounges, media rooms, Rogers Connected Zone and the Tennis Canada booth. The setup will be capable of connecting up to five locations at any given time. TelePresence will also be utilized in the media rooms in both Toronto and Montreal during daily press conferences and player interviews. Journalists and players will be able to interact seamlessly regardless of which city they are in. Plus twice daily, spectators in both cities will have the opportunity to meet players and ask them questions through Cisco TelePresence units located in the Rogers and Tennis Canada tents at both venues. When the TelePresence technology is not in use, the units will be used as digital signage, displaying match updates and customized content for Rogers Cup attendees.

The players’ lounge in each city will use the desktop-compatible Cisco TelePresence EX90 with touch-screen interface for face-to-face communication between players, the media and fans. The Cisco TelePresence EX series offer full high-definition 24-inch or 21.5-inch screen experiences. They also feature simple and intuitive touch-screen control, video resolution up to 1080p30, support for both Session Initiation Protocol (SIP) and H.323 along with natural, transparent collaboration with one-touch sharing of high-definition (HD) content.

The TelePresence Profile Series will also be used on site. The Profile Series offers lifelike HD video collaboration, and an easy-to-use and consistent video experience. Profile Series has several options powered by the C60 Series Codec, depending on requirements for collaboration and content sharing.  For more information on Cisco TelePresence, click here.

The set up has already begun and testing is in progress! The men’s tournament kicks off this Friday and the women’s begins on Saturday. Look for another update in a few days. And if you’re at the Rogers Cup, be sure to check out the Cisco technology.

About Jeff Seifert

As Chief Technology Officer for Cisco Canada, Jeff Seifert provides technical guidance and direction in key advanced and emerging technologies and go-to-market strategies. His work with many governments, enterprise and service provider customers in Canada and globally is influencing how Cisco brings products to market. During the past sixteen years at Cisco, Jeff has been involved in the successful introduction of many new technologies from the early days of the Internet, through the first deployments of VoIP and IP Telephony through to new transformational video solutions. Through this time he has worked to ensure that Canadian customer requirements are reflected in the products and architectures that Cisco brings to market. He shares a passion with organizations that wish to improve the lives of citizens whether it be serving rural Canadians, using technology to improve healthcare or enhancing education. Seifert was appointed a Distinguished Systems Engineer, Cisco's highest technical distinction, in August 2003. As an individual who represents the pinnacle of Cisco's technical and sales expertise, he is responsible for transforming customer demand into innovative solutions that companies can utilize in an effective and efficient manner. Prior to joining Cisco in 1995, he held financial, management, and technical positions at Bell Canada, Andersen Consulting (now Accenture), and IBM Canada. Seifert has achieved double CCIE certification, including Routing & Switching CCIE in 1996 and Voice CCIE in 2003. He holds a Bachelor in Applied Science degree in Electrical Engineering from the University of Toronto.
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