Cisco helps Eastlink harness cloud, gives customers anywhere access with Videoscape

With devices like smartphones and tablets it has never been easier to take our favourite music, applications and videos on the go. Mobility, powerful new devices and even social media are changing the way we consume content. As consumers we might not stop to think about the technology ‘behind the cover’ that makes this possible, but at Cisco that’s our job.

We’re always thinking of innovative ways to help service providers deliver their content. The appetite for anywhere, anytime consumption is forcing service providers to change their digital delivery offerings quickly, a trend being helped by a shift to cloud services that increase access and availability for users.

How ubiquitous has cloud become? We recently released the second annual Global Cloud Index Forecast, and the predictions were staggering.  The Forecast showed global cloud traffic will grow from 683 exabytes of annual traffic in 2011 to 4.3 zettabytes by 2016 – a sixfold increase.

That’s 4,300,000,000,000,000,000,000 bytes of data moving through clouds.

Cloud traffic is actually the fastest-growing component of data centre traffic and in 2011, North America generated the most cloud traffic of any region globally, with 261 exabytes annually. It’s time to acknowledge that cloud has moved beyond niche status and will remain a legitimate way for businesses and consumers to access information for years to come.

One thing is clear about the cloud. As service providers navigate this new landscape where cloud dominates, they need effective tools to send direct and cloud-based content to consumers’ mobile devices. Cisco Videoscape harnesses the potential of cloud to bring live and on-demand access to video content across network devices, so you can watch that episode you missed of your favourite sitcom while you wait for your plane. I’ve written more about Videoscape here.

That brings me to some news, which I’m thrilled to share with you. Last week we announced that Eastlink is using Cisco Videoscape to power its new mobile solution, Eastlink To Go. This is big news for Eastlink customers, as they will be able to use Eastlink To Go to access programming on-demand. They will also be the first in Canada to access live content from Eastlink TV on their mobile devices and computers.

The best part about this announcement isit’s powered by an end-to-end Cisco Videoscape solution. For Eastlink customers, this means optimal content quality no matter what device they use. And by using Videoscape as its platform, Eastlink can now combine video with content from other sources to create a unique experience that customers can’t get anywhere else.

Terrific news for Eastlink and its customers.

If you want to learn more about Cisco’s Videoscape solutions, visit our website.


About Mark Kummer

As Vice President, Service Provider Canada, Mark Kummer is responsible for all sales and support for Cisco’s service provider business in Canada, serving telecommunications service providers, cable companies, Internet service providers, wireless providers, and utilities. A 20-year veteran of the information technology and communications industry, Kummer has extensive experience within the global service provider community that spans from infrastructure to managed service sales. Kummer has served on the board of the European Competitive Telecoms Association and actively participated in forums to engage UK service provider bodies and regulators. Kummer holds a bachelors degree in engineering from King’s College at the University of London, and a masters’ degree in engineering from London University’s Imperial College. En tant que vice-président, Fournisseur de services pour le Canada, Mark Kummer est responsable de toutes les ventes et du soutien offert aux fournisseurs de services de Cisco au Canada, notamment aux fournisseurs de services de télécommunications, aux entreprises de câblodistribution, aux fournisseurs de services Internet et sans fil et aux services publics. Fort de 20 années d’expérience dans l’industrie des technologies de l’information (TI) et des communications, M. Kummer possède une vaste connaissance de la communauté globale de fournisseurs de services, et ce, dans divers domaines allant de l’infrastructure jusqu’aux ventes des services gérés. M. Kummer a été membre du conseil de l’European Competitive Telecoms Association (ECTA) et a participle activement à des forums visant à inciter la participation des organes de contrôle et des organismes de réglementation des fournisseurs de services au Royaume-Uni. Il est titulaire d’un baccalauréat en génie du King’s College, à l’University of London, et d’une maîtrise en génie de l’Imperial College de la London University.
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2 Responses to Cisco helps Eastlink harness cloud, gives customers anywhere access with Videoscape

  1. Pingback: Dear service providers: Multi-screen and Multi-tasking have become the new world order | Cisco Canada Blog

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