Canadian Mobile Data Usage on the Rise, Inspiring Innovation for Service Providers

Canadian Mobile Data Usage on the Rise, Inspiring Innovation for Service Providers It’s no secret that Canadians love their smartphones and mobile devices.

Over the last five years, Canada’s mobile network has significantly evolved as smart phone adoption rates among Canadians have skyrocketed. In fact, Canada has the world’s fastest growth rate for smartphone adoption and the third-highest smartphone penetration rate among the mobile phone population, at 62%, according to a recent ComScore study. Compare that figure to the 50% penetration rate in the U.S.

This extreme growth rate in smartphone adoption is also responsible for the massive consumption of mobile data through mobile video and Internet applications. So what does this increased mobile data usage mean for Canadian service providers?

According to the 2013 State of Broadband report, mobile broadband use will be triple the number of fixed broadband subscriptions by the end of this year. The report shows mobile broadband uptake is growing at 30% per year, and will be the fastest growing technology in history. Here are some other interesting stats:

  1. Canada has the 12th highest fixed broadband penetration worldwide at 32.9%
  2. Canada is ranked 32nd for mobile broadband penetration at 50%
  3. According to Cisco, Canadian users generated over 77% more mobile data traffic per subscriber in 2012 than the global average.

Some reasoning for the rapid uptake of smartphones can likely be attributed to competitive pricing among service providers in Canada. In 2013, the price of mobile phone services fell by 13%, a trend likely to continue as carriers such as Wind, Mobilicity, Public Mobile, and Videotron introduce more affordable mobile plans.

As smartphone prices continue to fall and mobile usage rates rise, service providers will like encounter a host of challenges if their networks aren’t properly prepared for the data being generated. However, the ever-increasing mobile broadband is generating innovation in Canada. Service providers are seeking new ways to accommodate the surge in mobile data traffic. As smartphones in Canada multiply, so do the opportunities to strengthen relationships with customers by delivering a superior subscriber experience.

Interested in finding out more about how Cisco Canada can help ensure your mobile network infrastructure can handle increased mobile broadband use? Visit our solutions page here.

About Matt Gillies

Matt has been with Cisco for 13 years, and is the Lead SP Solutions Architect for Canada. He has over twenty years experience in the SP industry, covering various NGN, Video, DC and Mobility related technologies. He is actively involved in several industry organizations such as the IETF and NANOG, where he has been focused on IP and MPLS solutions. In his current capacity, Matt is leading new industry initiatives such as Software Defined Networks, Cloud Computing and the Evolution of the Mobile network as well as communicating Cisco's Vision and Strategy to Service Provider customers. Matt, qui travaille au sein de Cisco depuis 13 ans, est le principal spécialiste en architecture de solutions destinées aux fournisseurs de services de Cisco Canada. Il possède plus de 20 ans d'expérience dans le secteur des fournisseurs de services et a travaillé avec diverses technologies liées aux réseaux de nouvelle génération (NGN), à la vidéo, au centre de données et à la mobilité. Il est très actif auprès de plusieurs organismes du secteur, dont IETF et NANOG, où il centre son attention sur les solutions IP et MPLS. Dans son rôle actuel, Matt dirige de nouvelles initiatives industrielles, comme les réseaux définis par logiciel (Software Defined Network ou SDN), l'infonuagique et l'évolution du réseau mobile, en plus de communiquer la vision et la stratégie de Cisco aux clients fournisseurs de services.
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