Creating a Smarter Oil and Gas Industry, Part 4: Conclusion

In parts one, two and three  of this series I discussed today’s Digital Oilfield, and how Cisco technology is helping transform and impact the oil and gas industry. From “Field Enablement” to enabling “field Automation,” connecting the unconnected through the Internet of Everything will be critical to evolving the Digital Oilfield.

The concept of the Digital Oilfield can be described best as ‘the end-to-end real-time interaction from down-hole in the reservoir to the sales meter, from a field engineer in a remote location to the Geoscientist in the head office’. Imagine people, process and technology all interacting in real-time for the purpose of extracting hydrocarbons cleaner, safer and more cost-effectively. It ultimately is a vision, not a destination, and there is a lot of value yet to be realized.

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“Our vision is to create a digital oilfield, where all of our assets and people – both onshore and offshore – could be linked using the network as a platform to create a secure, converged IP infrastructure. By bridging the digital divide, we aimed to enable the paradigm of taking the problem to the expert rather than the expert having to travel to fix the problem.”

—Massimo Insulla, Drilling and Work Over Deputy General Manager, Petrobel

Collaborating within the Digital Oilfield is not new, but immersive and remote collaboration (anywhere, any-time, any-data, any-device, any-application) will be instrumental in addressing the challenges Canadian oil and gas companies face.

We have the opportunity to enable that vision with the Internet of Everything.  We just need to call it the Digital Oilfield.

It’s an exciting time to be in the oil and gas industry in Canada. Stay tuned for my four-part series on cloud computing and the impact it will have on the Canadian oil and gas industry, and leave a comment below.

About Brad Bechtold

As Director of Cisco Canada's Oil and Gas vertical business, Brad Bechtold is responsible for developing and leading Cisco's go to market strategy for Oil and Gas. In his role Brad is working with industry partners, education institutions, and Oil and Gas organizations to align Cisco's technology solutions to the critical challenges facing the industry today. With more then 25 years in Oil and Gas experience Brad Bechtold brings industry relevant knowledge to Cisco Canada's Industry Transformation Team. Prior to joining Cisco, Brad spent 18 years with Halliburton. A global leader in the energy services sector. During his tenure with Halliburton, Brad spent 13 years in a global capacity. As Director for Halliburton's GeoGraphix product line, Brad was responsible for global Operations, R&D, Sales and Marketing. Brad spent 4 years as Director for Mergers and Acquisitions for the Landmark Graphics business unit, resulting is several strategic acquisitions. Brad brings more then a decade of sales and management leadership in the Canadian oil and Gas industry including Regional General Manager for Halliburton's Landmark Graphics business unit. Brad Bechtold resides In Calgary Alberta and holds a Diploma in Business Management for the SAIT Polytechnic in Calgary. À titre de directeur des affaires du marché vertical du secteur pétrolier et gazier de Cisco Canada, M. Bechtold est responsable de l'élaboration et de la gestion de la stratégie de mise en marché à l'intention des entreprises du secteur pétrolier et gazier. Dans ce rôle, il travaille avec des partenaires de l'industrie, des établissements d'enseignement et des entreprises gazières et pétrolières pour faire en sorte que les solutions technologiques de Cisco relèvent les défis auxquels est confronté le secteur aujourd'hui. Possédant plus de 25 années d'expérience du secteur pétrolier et gazier, M. Bechtold vient enrichir l'équipe responsable de la transformation industrielle de Cisco Canada grâce à ses connaissances pertinentes du secteur. Avant d'entrer au service de Cisco, M. Bechtold a travaillé pendant 18 ans chez Halliburton, leader mondial du secteur des services énergétique. Durant sa carrière au sein de cette société, il a passé 13 années à jouer un rôle sur la scène internationale. En tant que directeur de la gamme de produits GeoGraphix d'Halliburton, il était responsable des activités mondiales, de la recherche et du développement et de la mercatique. M. Bechtold a également joué le rôle de directeur des fusions et acquisitions de l'unité commerciale Landmark Graphics pendant quatre années durant lesquelles il a réalisé plusieurs acquisitions stratégiques. Il possède plus d'une décennie d'expérience de leadership en vente et en gestion dans le secteur pétrolier et gazier canadien, y compris à titre de directeur général régional de Landmark Graphics. M. Bechtold vit à Calgary, Alberta et est titulaire d'un diplôme en gestion des affaires de la SAIT Polytechnic de Calgary.
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