Author Archives: Ayelet Baron

About Ayelet Baron

Ayelet is an expert in social business, online collaboration, global business strategy and operations. Her particular area of focus is implementing strategy and driving business results through people. She has a passion for social good and is currently working with youth in Kenya, using Cisco TelePresence. She is also on the Board of goal4.org and One Media. Ayelet is currently on the Canadian Executive Leadership Team and is responsible for strategy and transformation. She was previously on the executive team of Emerging Markets where she was looking at ways that emerging technologies can generate greater equity in Emerging Markets. Ayelet completed a Cisco Leadership Fellowship, where she worked with CIOs of 26 global non-profit organizations (Save the Children, Plan International, Care, Ashoka, etc.) on a roadmap of how to leverage repeatable ICT solutions, capabilities and resources for sustainable development. She also led the Healthcare Working Group, where she was responsible for ICT healthcare initiatives. Ayelet has a bonus chapter on the Generations and Social Media in Fuse -- http://www.fusethebook.com/

Why There is No Such Thing as a Social Media Strategy

Did your organization ever have a TV or Email strategy? Then, why would you have a social media strategy? What would have happened today if you had a strategy for MySpace? When it comes to social media tools, the question … Continue reading

Posted in Canada Perspectives, Collaboration, Web and Social Media | Tagged , | 6 Comments

Social Business: Hype or Reality?

Social business is about how people use new media tools — aka social media — to enable their business strategy and organizational processes.   Over the next few years, there will be an increase in organizations using enterprise solutions to share … Continue reading

Posted in Collaboration, Web and Social Media | Tagged | 2 Comments

Step Out of the Box and Lead by Example: Driving Employee Engagement

Many employees are experiencing a sense of disillusionment in today’s work world.  According to over 40 Gallup polls, approximately 75% of employees are disengaged from their jobs.  Only three in ten workers are estimated to be truly “engaged;” employees who … Continue reading

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Generations and Social Media in Canada

Canada has some of the highest internet penetration and social networking usage rates in the world. Users of social media tend to view their online presence as a hub for communication, collaboration,  entertainment and information.  This is the first time … Continue reading

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Collaboration: The Way We Work Is Evolving

Our world is changing rapidly every day and to keep on top of these changes, we need to continuously look at our ability to collaborate to solve business issues. Some key trends we are seeing in the workplace include: Customers … Continue reading

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Women and Social Media in Canada

Canada has some of the highest Internet penetration and social networking usage rates in the world and is a hub for communication, information and entertainment.  The Canadian Internet population is increasing rapidly and is at 28 million today.  The total population of … Continue reading

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A Dynamic and Vibrant Business Environment in Canada

I was part of Cisco’s leadership team in Emerging Markets for the past five years, where most of my work focused on 132+ countries from Africa to the Middle East to Latin America to Central Eastern Europe to Russia and … Continue reading

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